Main menu

Pages

How to use Facebook Ads Manager easy

 

facebook ads,facebook ads manager,facebook advertising,facebook ads tutorial,facebook marketing,how to create facebook ads,how to use facebook ads,how to run facebook ads,facebook business manager,facebook ads manager tutorial,facebook ads business manager,facebook ads for beginners,facebook ads manager tutorial 2020,advertising on facebook,facebook,how to create a facebook ad,facebook business manager tutorial,how to set up a facebook business manager account,facebook ad manager

How to use Facebook Ads Manager


Facebook Ads Manager - What a big surprise Facebook has changed the look and feel of Facebook Ad Manager. In this tutorial we're going to take a look at the new Facebook Ads Manager and also I'll show you how to search for different elements within a correct Facebook ads file, so let's jump right into this.

Where can I find Facebook Ad Manager?

facebook ads,facebook ads manager,facebook advertising,facebook ads tutorial,facebook marketing,how to create facebook ads,how to use facebook ads,how to run facebook ads,facebook business manager,facebook ads manager tutorial,facebook ads business manager,facebook ads for beginners,facebook ads manager tutorial 2020,advertising on facebook,facebook,how to create a facebook ad,facebook business manager tutorial,how to set up a facebook business manager account,facebook ad manager

So I logged in here on my Facebook, I'm going to go to Facebook Ad Manager and I can click here and then just click Manage the ads that I own, actually I open here one of my Facebook Ads Manager This is the new and flexible look a lot clean now that's a good thing but you Maybe you could see the create button is here it used to be in this aspect they have made many changes and improvements in reality so let me show you where to go to find different things.

facebook ads,facebook ads manager,facebook advertising,facebook ads tutorial,facebook marketing,how to create facebook ads,how to use facebook ads,how to run facebook ads,facebook business manager,facebook ads manager tutorial,facebook ads business manager,facebook ads for beginners,facebook ads manager tutorial 2020,advertising on facebook,facebook,how to create a facebook ad,facebook business manager tutorial,how to set up a facebook business manager account,facebook ad manager

Learn about the use of Facebook Ads Manager

facebook ads,facebook ads manager,facebook advertising,facebook ads tutorial,facebook marketing,how to create facebook ads,how to use facebook ads,how to run facebook ads,facebook business manager,facebook ads manager tutorial,facebook ads business manager,facebook ads for beginners,facebook ads manager tutorial 2020,advertising on facebook,facebook,how to create a facebook ad,facebook business manager tutorial,how to set up a facebook business manager account,facebook ad manager

First of all I want to show you where to go and find an audience inside, so now all of your options are kinda hidden This is a hamburger code those three lines add managers so when you click this look at this so all these options are what you need to get to this From ATS different parts of Facebook Ad Manager, you can also expand it this list and then see the full list of options and the first one I want to show you are the audience inside so this is where it is here actually under analysis and reporting and this is basically a section or area of ​​Facebook Ad Manager Facebook that you might use to find new audiences so when you are, let's say search for your ad campaigns and want based on different interests or maybe on the basis of your competitors which pages you want to determine what the target audience is this is what you will use the insights of Facebook audience for example,

facebook ads,facebook ads manager,facebook advertising,facebook ads tutorial,facebook marketing,how to create facebook ads,how to use facebook ads,how to run facebook ads,facebook business manager,facebook ads manager tutorial,facebook ads business manager,facebook ads for beginners,facebook ads manager tutorial 2020,advertising on facebook,facebook,how to create a facebook ad,facebook business manager tutorial,how to set up a facebook business manager account,facebook ad manager

Suppose if I hit fitness or fitness in this case I can go to the likes page and then here it is, all the top pages will appear for me here All the top pages related to what I just enter here so Audience Insights is a tool that you use to do audience research and also to find On new audiences for your Facebook ads, well, let's go it was the first thing I did I wanted to show you so please what it is it used to be like the right face inside Facebook Ad Manager but it's kind of hidden now it's still available everything no Still available but they've ported things nicely so we're back to the Facebook Ad Manager level again.

Access to Facebook Ads Manager columns

facebook ads,facebook ads manager,facebook advertising,facebook ads tutorial,facebook marketing,how to create facebook ads,how to use facebook ads,how to run facebook ads,facebook business manager,facebook ads manager tutorial,facebook ads business manager,facebook ads for beginners,facebook ads manager tutorial 2020,advertising on facebook,facebook,how to create a facebook ad,facebook business manager tutorial,how to set up a facebook business manager account,facebook ad manager

The next thing I want to show you are custom audiences so we're again pretty much everything you need to do in your Facebook Ads Manager is hidden under these three columns or that hamburger icon so when I get back here, here I am. In the admin group ads, so if you click on the audiences file this is where you go to create custom audiences and also similar audiences so it will update in a second and I'll show you exactly what I mean by uploading audiences files now this is the case for you.

Customize the columns of Facebook Ads Manager

See how I have many custom audiences and then similar audiences have also been created within this account and to create an audience profile you will just click on Create and then if you click on Custom Audiences you can build your custom audiences based on several different ones like getting started so you can build an I am using them site. Your web if you have pixel installed by the way, you must have pixel installed on your website and then you can also build custom audiences based on video views Instagram Facebook profile pages so everything.

Create a custom audience file in Facebook Ads Manager

Here in the Create a Custom Audience Profile window now if you want to build a Similar Audience you will come back to here and then click look-alike Audience, and then in this case you will do Select your Source Audience, so maybe you know your custom audience and then click By building this look as a single person or up to 10% of the audience so everything related to custom audiences and it's like the audience it's hidden I hate it I shouldn't say hidden under the Audiences section here, well this is the next thing that I want now to show you what is all yours From the pixel of the pixel data that you want to create and then install and then look at the activity file so that everything is hidden under the event manager here, so we will click on that and then we will see the data about the pixel as well as the activity file and also if you set different such as custom transformations will appear You also have the data on the conversion file so here we go so we have this pixel install and we get the page view, which means it works great I can look at my pixel data details so everything related to your pixel is here under this area.


Here are the different events that we have can see in this account, so let me go again and in fact if you want to see the custom conversion you want to click here and then this is all the data that I can, it looks like we don't have anything custom conversion for this. The correct account is now, but if I want to create a custom conversion file I will just click on this and then follow the instructions to create a new custom transform.

Building and managing Facebook audiences in Facebook Ads Manager

Okay so again all your data related to pixel custom conversions pixel fight different events benchmark events as well as custom events we're under event management so we're talking about facebook ad manager audiences event manager and also the audience insights that you have to expand and then look at that now, The next step is the ad reports that I will do. Show you quickly. This is where you want to go to create or create various reports, so maybe you are a person like me and maybe you work with different clients maybe even for your own business you want to create a report so this is, where you go to create a different report or you can Define different and split columns hence you know to save different reports, if you like well.


Let's go back to Facebook Ad Manager the last thing I want to show you so you know even though they have made changes to Facebook Ad Manager but in general it's still the same they have things moving around them kind of like you know they move different buttons to talk about that, but the job It's everything I'm still here and the other thing to watch out for is sometimes they run a lot of tests so if you look at this scene you look a little different because Facebook sometimes is running like a test, so maybe they want to know that you might see a director. Facebook ads with creating an account instead of here may be next to just an example.


 I'm just giving you an example. I've seen that where different people see different shapes in Facebook's Ad Manager and this is mainly due to Facebook running a / b test and before that they are rolling out globally. Test assignments to see as you know how the audience responds. This is what their way of doing a test. B.


Options Next thing I want to talk to The last thing is actually the process to create the app and it's still the same to create a Facebook ad campaign you will have to click on the Create button and it's still the three step process, so the first step is yours. The campaign goal is here. The second step is to set Your ad so this is where you define your audience and also your positions on your budget. Placement means where you want to run this ad on Facebook or Instagram or both, or maybe you play the role of a messenger or you know a very different extended network is the placements and then step number three is the ad campaign actually Sorry the actual ad, so this is where you specify the image, video file, or copy of your ad even though it looks different now in 2020 and then suppose you know this January, this looks different from what we saw in January of 2020 and that was it - as You know different from 2019 and 2018.

Create your first campaign plan in Facebook Ad Manager

To create an ad campaign ad on Facebook Education is still a three-step process that you have to define your goal in the first step, you will choose my topic whatever the goal you want to convert traffic post so let's say traffic and then go after that and then in the second step is group ads level This is where you choose to put the audience in the budget everything and then when you go to I just follow up so I can show it to you for the purpose of this video and then this is where the actual ad will choose to design the image or the video file is still the three-step process for that. Another thing I will do quickly I mention they definitely added a lot of new and new functionality as well as for example if you look at the level of ads look at this you can create ads in the format of carousels as well as pictures and videos for as long as their group as well this is the last one so it is Connexions Element Group That opened in the full screen mobile experience file and then if you scroll down my favorite is here under media you can create slideshows and you are also able to create a clip in Duets like all days files we may use different tools like iMovie or sometimes like this basic tool to create videos or animations and then upload them to our Facebook ad manager to guess what Facebook offers a lot of those tools to us here from the inside ads manager so They make us easier for us ad manager to create different campaigns and also create different assets images slideshows and videos directly from ads manager so we don't have to use any of them other tool I feel are really good jobs they added lately, that's what i wanted you guys to quickly create this video and show Recent changes that some of you may have had these changes for some time in fact may have had these changes recently, but this is Facebook's way of publishing new updates, new features and new changes to the global audience, but if you see anything different from this video or depending on the time you are watching this video If you see any changes don't panic contact me and we can find it might move things up again maybe a UI change that knows you don't know Never how many changes they make there often changes something I noticed about Facebook and also on Instagram Thank you very much for watching If you have any questions you know where to find me the right may leave me a comment or contact me and I will see you in the next video bye now

reactions

Comments