How to use Facebook Ads Manager
Facebook Ads Manager - What a big surprise Facebook has changed the look and feel of Facebook Ad Manager. In this tutorial we're going to take a look at the new Facebook Ads Manager and also I'll show you how to search for different elements within a correct Facebook ads file, so let's jump right into this.
Where can I find Facebook Ad Manager?
So I logged in here on my
Facebook, I'm going to go to Facebook Ad Manager and I can click here and then
just click Manage the ads that I own, actually I open here one of my Facebook
Ads Manager This is the new and flexible look a lot clean now that's a good
thing but you Maybe you could see the create button is here it used to be in
this aspect they have made many changes and improvements in reality so let me
show you where to go to find different things.
Learn about the use of Facebook Ads Manager
First of all I want to
show you where to go and find an audience inside, so now all of your options
are kinda hidden This is a hamburger code those three lines add managers so
when you click this look at this so all these options are what you need to get
to this From ATS different parts of Facebook Ad Manager, you can also expand it
this list and then see the full list of options and the first one I want to
show you are the audience inside so this is where it is here actually under
analysis and reporting and this is basically a section or area of Facebook Ad
Manager Facebook that you might use to find new audiences so when you are,
let's say search for your ad campaigns and want based on different interests or
maybe on the basis of your competitors which pages you want to determine what
the target audience is this is what you will use the insights of Facebook
audience for example,
Suppose if I hit fitness
or fitness in this case I can go to the likes page and then here it is, all the
top pages will appear for me here All the top pages related to what I just
enter here so Audience Insights is a tool that you use to do audience research
and also to find On new audiences for your Facebook ads, well, let's go it was
the first thing I did I wanted to show you so please what it is it used to be
like the right face inside Facebook Ad Manager but it's kind of hidden now it's
still available everything no Still available but they've ported things nicely
so we're back to the Facebook Ad Manager level again.
Access to Facebook Ads Manager columns
The next thing I want to
show you are custom audiences so we're again pretty much everything you need to
do in your Facebook Ads Manager is hidden under these three columns or that
hamburger icon so when I get back here, here I am. In the admin group ads, so
if you click on the audiences file this is where you go to create custom
audiences and also similar audiences so it will update in a second and I'll
show you exactly what I mean by uploading audiences files now this is the case
for you.
Customize the columns of Facebook Ads Manager
See how I have many
custom audiences and then similar audiences have also been created within this
account and to create an audience profile you will just click on Create and
then if you click on Custom Audiences you can build your custom audiences based
on several different ones like getting started so you can build an I am using
them site. Your web if you have pixel installed by the way, you must have pixel
installed on your website and then you can also build custom audiences based on
video views Instagram Facebook profile pages so everything.
Create a custom audience file in Facebook Ads Manager
Here in the Create a
Custom Audience Profile window now if you want to build a Similar Audience you
will come back to here and then click look-alike Audience, and then in this
case you will do Select your Source Audience, so maybe you know your custom
audience and then click By building this look as a single person or up to 10%
of the audience so everything related to custom audiences and it's like the
audience it's hidden I hate it I shouldn't say hidden under the Audiences
section here, well this is the next thing that I want now to show you what is
all yours From the pixel of the pixel data that you want to create and then
install and then look at the activity file so that everything is hidden under
the event manager here, so we will click on that and then we will see the data
about the pixel as well as the activity file and also if you set different such
as custom transformations will appear You also have the data on the conversion
file so here we go so we have this pixel install and we get the page view,
which means it works great I can look at my pixel data details so everything
related to your pixel is here under this area.
Here are the different
events that we have can see in this account, so let me go again and in fact if
you want to see the custom conversion you want to click here and then this is
all the data that I can, it looks like we don't have anything custom conversion
for this. The correct account is now, but if I want to create a custom
conversion file I will just click on this and then follow the instructions to
create a new custom transform.
Building and managing Facebook audiences in Facebook Ads Manager
Okay so again all your
data related to pixel custom conversions pixel fight different events benchmark
events as well as custom events we're under event management so we're talking
about facebook ad manager audiences event manager and also the audience
insights that you have to expand and then look at that now, The next step is
the ad reports that I will do. Show you quickly. This is where you want to go
to create or create various reports, so maybe you are a person like me and
maybe you work with different clients maybe even for your own business you want
to create a report so this is, where you go to create a different report or you
can Define different and split columns hence you know to save different
reports, if you like well.
Let's go back to Facebook
Ad Manager the last thing I want to show you so you know even though they have
made changes to Facebook Ad Manager but in general it's still the same they
have things moving around them kind of like you know they move different
buttons to talk about that, but the job It's everything I'm still here and the
other thing to watch out for is sometimes they run a lot of tests so if you
look at this scene you look a little different because Facebook sometimes is
running like a test, so maybe they want to know that you might see a director.
Facebook ads with creating an account instead of here may be next to just an
example.
I'm just giving you an example. I've seen that
where different people see different shapes in Facebook's Ad Manager and this
is mainly due to Facebook running a / b test and before that they are rolling
out globally. Test assignments to see as you know how the audience responds.
This is what their way of doing a test. B.
Options Next thing I want
to talk to The last thing is actually the process to create the app and it's
still the same to create a Facebook ad campaign you will have to click on the
Create button and it's still the three step process, so the first step is
yours. The campaign goal is here. The second step is to set Your ad so this is
where you define your audience and also your positions on your budget.
Placement means where you want to run this ad on Facebook or Instagram or both,
or maybe you play the role of a messenger or you know a very different extended
network is the placements and then step number three is the ad campaign
actually Sorry the actual ad, so this is where you specify the image, video
file, or copy of your ad even though it looks different now in 2020 and then
suppose you know this January, this looks different from what we saw in January
of 2020 and that was it - as You know different from 2019 and 2018.
Create your first campaign plan in Facebook Ad Manager
To create an ad campaign
ad on Facebook Education is still a three-step process that you have to define
your goal in the first step, you will choose my topic whatever the goal you
want to convert traffic post so let's say traffic and then go after that and
then in the second step is group ads level This is where you choose to put the
audience in the budget everything and then when you go to I just follow up so I
can show it to you for the purpose of this video and then this is where the
actual ad will choose to design the image or the video file is still the
three-step process for that. Another thing I will do quickly I mention they
definitely added a lot of new and new functionality as well as for example if
you look at the level of ads look at this you can create ads in the format of
carousels as well as pictures and videos for as long as their group as well
this is the last one so it is Connexions Element Group That opened in the full
screen mobile experience file and then if you scroll down my favorite is here
under media you can create slideshows and you are also able to create a clip in
Duets like all days files we may use different tools like iMovie or sometimes
like this basic tool to create videos or animations and then upload them to our
Facebook ad manager to guess what Facebook offers a lot of those tools to us
here from the inside ads manager so They make us easier for us ad manager to
create different campaigns and also create different assets images slideshows
and videos directly from ads manager so we don't have to use any of them other
tool I feel are really good jobs they added lately, that's what i wanted you
guys to quickly create this video and show Recent changes that some of you may
have had these changes for some time in fact may have had these changes
recently, but this is Facebook's way of publishing new updates, new features
and new changes to the global audience, but if you see anything different from
this video or depending on the time you are watching this video If you see any
changes don't panic contact me and we can find it might move things up again
maybe a UI change that knows you don't know Never how many changes they make
there often changes something I noticed about Facebook and also on Instagram
Thank you very much for watching If you have any questions you know where to
find me the right may leave me a comment or contact me and I will see you in
the next video bye now
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