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How to set up a Google Analytics account | Add Google Analytics to your website

 How to set up a Google Analytics account | Add Google Analytics to your website

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Google Analytics account

Learn how to set up a Google Analytics account! Additionally, learn how to add Google Analytics to Wix and WordPress sites.


There are actually several ways to add Google Analytics to your website and how to set up your Google Analytics account is important! In this tutorial, I show you how to create a new Google Analytics account in Google Analytics 4. Don't have GA 4? Don't worry, I'll show you how to create a tracking ID in the old school way too.

If you are wondering how to set up a google analytics account then in this tutorial I'll show you how to set up an account and how to add google analytics to your website.

Hey friends, I'm Khaled, and welcome to my website, where I share technical advice and app reviews. Today's explanation will show you how to create a Google Analytics account and how to add Google Analytics to your website. There are some really important problem solving tips to keep in mind as you go through the setup, depending on your website.

If you are new to Google Analytics, we will start with the following:

• What is Google Analytics.

• Next, go to How to Create a Google Analytics Account.

• Adding Google Analytics to your site. Specifically, we will be adding Google Analytics to Wix and WordPress. let's go!

What is Google Analytics?

In short, Google Analytics is a free web analysis service provided by Google. In short, Google Analytics allows you to track website traffic, videos, and social network traffic, in addition to measuring the very important ROI, or ROI.

How to set up a google analytics account

Now that we understand what Google Analytics is, let's move to how to do that to set up a Google Analytics account. It is really very simple and only takes a few steps. But I'll go into two different options that are very important during the setup depending on that for your site. Google Analytics was recently updated, some sites are compatible and some are not. So I'll show you both ways to do this because your analytics account will look different depending on your setup. I promise it all makes sense once you dive in here.

How to create a google analytics account

So to create a Google Analytics account, head over to google.com/analytics and simply click on "Start Free". Here, you'll create an account with the same google account information your Gmail uses - so use the account whose traffic you want to track.

You can also create a free account from there too. Once logged in, click "Free Setup" again. Here, add an account name. This could be your company name. Scroll down after these data sharing options (I'd like to leave them turned on), and select 'Next.' Here, you'll provide some details of the property, including the property name. This is usually your website. So I will write in my business website for this. After that, you will determine your time zone and your currency. Now, here's where to give this very important advice, this is very important depending on that for your website. You may want to make sure to create a Universal Analytics property. In short, this is now Google Analytics 4, and it's a fairly new update. Some websites haven't updated to allow this new method of tagging yet. So, for example, I have Wix, and they don't support Google Analytics 4 yet having a universal feature is the key.

Now, if you have a WordPress site, you don't need to worry too much about this. But I'll quickly show you both versions. We'll start with Wix, and then onto WordPress. So, below this currency option, you will have "Show advanced options". This is your choice to create a global analytics feature. If you run a Wix site, or want a generic tracking ID, be sure to toggle it on. Go ahead and add the website URL there.

For Wix, you have to make sure to toggle only the general option. Currently, if you are using WordPress, you can select both options, not that important, but we'll have them for that soon. Once you're done setting all of this, click "Next" again. There, you can add additional business information, number of employees, as well as some checkboxes here to see what you want to track. After that, all you have to do is click "Create". Here, in this popup, agree to the terms, and voila - you have successfully created your Google Analytics account.

How to add Google Analytics to your website

So it really takes about a minute to set up the Google Analytics account. So, after your account is set up, you need to add Google Analytics to your website. You can do this by installing Tracking ID or Measurement ID directly on your website. Now, again, remember, there are different ways to do this depending on the site you have, but I'll walk you through a few options so you can at least understand where to find the code in your Google Analytics account and how to add it to a website.

How to add Google Analytics to Wix sites

So, in line with the installation for a Wix account, if you select the General option, File will now look like this. For reference, we are in our admin console, under the ownership we just created, in the Tracking Code section. You will need to copy this Tracking ID to the left. It's UA- and a bunch of numbers. Now, from your Wix site dashboard, scroll over Marketing and SEO in the left panel   , Then select "Marketing Integration". Here, there is an option to link to Google Analytics, so click "Connect". And we see, here, Wix warns us that we cannot fully use the new GA4 version of Google Analytics yet, which is why we chose the public option. Go ahead and click "Connect to Google Analytics". And in this window that pops up, you will put your tracking ID. The UA number you copied from your analyzes. So paste this Tracking ID, toggle on Hide IP ID and click Save. Voila, Google Analytics is now connected to your Wix site. Now it may not appear that you are connected immediately, so go ahead and update your browser and we have successfully linked Google Analytics to your Wix account.

How to add Google Analytics to WordPress sites

So now as promised, let's review how to do the same, in a slightly different way for a WordPress site, as many of you will likely be using WordPress. Now, do you remember when we got back here in Google Analytics and we were creating a property? So, you have your property name which could be the website, you set your timezone and currency, but instead of selecting the general option, you left the advanced option switched options. Click "Next" and select your business information. Then you click "Create" and agree to the terms. Now, instead of getting this trace, the ID is created for you in the top right.

We need to set up a data stream in order to start collecting the data we want. So, if you have already set up a Google Analytics account, but haven't done this step yet, the screen might look different. So, to give you an idea of ​​where we are in our Google Analytics account there, we are in the administration portal, on the site we just created, and we are in the "Data Sources" section. So it is a little different from this Tracking ID section. So there we want to choose a platform. So we will choose the web, because we want to add Google Analytics to our website.

Now, from there, we have to set up this data stream, and we do that by adding our domain. So put your site url there. Then to the right, name the stream. You can call this your own website, trade website or product site, however it makes sense for your situation. So here under Enhanced Scaling I recommend keeping this toggle on, but if you can and want only a few of these and not all of them, you can click the gear icon there and individually select the interactions you want to automatically scale. Once you are satisfied with everything, just click "Create Broadcast". Now we have a few more options here again in our web flow details.

Google should create a metering ID here on the right. If you don't see your measurement ID right away after doing this it's fine, maybe take a minute. You can always reload your analytics page and it will appear soon. The metric ID is important because, as I said, depending on your website, you have different options for adding Google Analytics.

Now if we scroll down there, you can also use these tagging instructions for your site. Even within the tagging option, there are two different methods. There is a comprehensive site tag or tag manager program from Google. I think Google Tag Manager is more powerful, as you can send data to tools other than Google as well. Either one works well for WordPress sites, so if you're comfortable copying and pasting that code into the header of every webpage you want to measure, this section is for you. But I think it's very easy to copy the metric id here the G code in the top right, just like we did with the tracking id earlier.

So, copy your measurement ID and head over to WordPress.com settings, go to Tools, after that choose Marketing then Traffic. Scroll down until you find the Google Analytics section. There, you should be able to paste the measurement ID. Just click "Save Settings" and that's it.

So remember that there is more than one way to add Google Analytics to your website, but all said and done, it should take you a few minutes to set up a Google Analytics account and successfully add it to your site. Thats all about it.

Did you guys find this guide helpful? Would you like to learn more about Google Analytics? Let me know in the comments below. As always, if you liked this tutorial I want to know so give it a share or leave a comment below. Thanks for watching and see you next time.